FLEAKIN' OUT WITH ALL THINGS BEAN

all things bean designer Mari' Vasel is an industry veteran with an appreciation for the discovery of style—especially when it comes to kids exploring their sense of expression, from babyhood to adolescence. Her line of happy, playful clothing is an ode to her own little bean and is made with soft cotton and upcycled materials in pieces for both baby and mom. 

Words by Sam Alviani // Photos by Rachel Adams

What does ALL THINGS BEAN mean to you?

 

 

 

I’m a clothing designer, that’s what my degree is in—I was a designer in New York at Tommy Hilfiger and Gap Kids. We moved out here 10 years ago, and I designed at a few places out here—All Things Bean meant freedom. It’s leaving the corporate world after learning a lot and taking all of that to make something that was unique, that I could do on my own. I’ve been doing this now for five years.

 

QUICK FACT #1

Hand-stitched, homemade pieces for babies, toddlers, tweens and ladies. 

QUICK FACT #2

High-quality, upcycled, and repurposed. 

QUICK FACT #3

Eco-friendly process, every step of the way. 

How has your move to colorado impacted you?

I was born and raised in Ohio, then lived in New York. I have family in Colorado, so there’s always been a tie to it. I feel like it’s made me who I am: it's this country, city, mountain thing, a triad of personalities.

HOW DID YOU DECIDE TO DESIGN CLOTHES FOR KIDS?

It goes back to college—my senior thesis was on tween girls, and I felt like that age was so interesting. The title of the thesis was ‘the innocence of childhood, the desire to be women’—they’re caught in an age of youthful playfulness but they also aspire to maturity and the idea of being a grown up, and as a result they play with their fashion a lot. All Things Bean started with the baby line, and honestly, it’s a very gift-driven market. I have a ton of experience with it, and people want to give a unique, special gift—that was an easy launch and a good place to start. Since then, we've evolved to 'baby bean' for infant, 'little bean' for toddlers, 'tween bean', 'green bean' (organic) and bean for women—it's all things bean. 

Do your own kids inform and inspire your design?

My daughter is the “bean.” She was six months old when I did my very first show, and that was when I was testing the waters and seeing if I could quit my job. She’s almost six now.

WHAT ARE SOME OF YOUR GO-TO COLOR AND MATERIAL COMBINATIONS? 

I’m incredibly inspired by color—it’s probably the thing that excites me the most. I’ll see a great color combination and I’ll start thinking about what I can make with that in mind. That’s another reason for the kids line—kids clothes tend to be fun and happy. I love cotton—I try to do 100% cotton and upcycle a lot of my material, so I’m trying to be as natural as possible throughout the entire process. 

 

all things bean meant freedom. It’s leaving the corporate world after learning a lot and taking all of that to make something that was unique.
— Mari' Vasel

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