FLEAKIN' OUT WITH AUGUST INK
Andrea Daniel of August Ink is a self-taught designer with a natural inclination for problem-solving. When she decided to create inspiring lifestyle goods imbued with pop culture and feel-good mantras, she found her calling as an artist and business owner, a kind of problem-solving she discovered to be far more creative—and entirely fulfilling.
What does AUGUST INK mean to you?
It took me a lot of time to get here—I got back, started working for a business and decided to leave, then couldn't find job. I look at it as a blessing, now that I have my own company. I feel like all of those struggles lead to where I am, and all of those experiences from school to jobs brought me to where I am. I feel confident in what I'm doing—it’s worth waking up every day and working really hard towards making it a success.
QUICK FACT #1
Cheeky clothing and home goods for bold women.
QUICK FACT #2
Captions that inspire laughter.
QUICK FACT #3
Screen-printed by hand in the Rocky Mountains.
WHEN YOU STARTED AUGUST INK AS A CONCEPT, WHAT PRODUCT CAME TO MIND?
I think that I’ve always been influenced by quotes and words. Even before I thought about this business, they were part of my life. It was cool to design products with quotes and words that I love for everyday life, whether it was a t-shirt or a pillow. It was combining things I’ve always used and bringing them to life. I'm influenced by pop culture—it's fun to take what's going on around me and make it into a product.
HOW DID YOU GET INTO PRINTING?
I’ve always thought of having an Etsy shop. I've been a maker and creator for as long as I can remember, and it just evolved. I was making pillow covers out of fabric and applique, so then the idea of silk-screening was introduced. I'm 100 percent self taught—I'm stilll learning, but I've come so far. I started with a tabletop, and now I have a printing press, everything I have now is so far from what I had in the beginning. It's exciting to learn a new craft, so the skill just kind of happened.
ALL OF YOUR PRODUCTS HAVE CAPTIONS—WHERE DO YOU PULL THEM FROM?
It’s pop culture. I'm not ashamed to admit that I was watching Real Housewives, and one of them says 'be cool...don't be like all uncool.' See, that would be an awesome t-shirt, and Bravo packaged it well. Those kinds of interactions are so funny, and a lot of people connect with them. Part of starting this business meant meeting a lot of other female entrepreneurs, people who are so supportive. 'Get it girl' is cheesy but it also really speaks to that support, and the things you can say with other women inspire and inform a lot of my products.
WHAT'S YOUR FAVORITE TIME IN THE STUDIO?
Mornings are my favorite, when it’s quiet and I can focus on the craft—I’m going to print these 100 shirts, zone out with music, and print away—I really like that. I cherish the days where I can make something cool.