Meet the Maker: Give'r


Give'r is a Jackson Hole, Wyoming-based lifestyle apparel and accessory brand, providing the highest quality of gear for the Give'r that lives within us all.  Give'r prides themselves on inspiring their community and customers to find what excites them and to choose to give it their all.

Give'r promotes a lifestyle fueled by passion, purpose, challenge and adventure. They aim to inspire the unrelenting pursuit of dreams, the confidence to take the road less traveled, and the desire to share the wonders of life with others.

What does your brand truly mean to you?

When a veteran palliative nurse conducted a survey of people nearing the end of their lives, her question was simply, “what is your biggest regret?”.  The most common response, by a large margin, was that they wish they had the courage to live a life that was true to themselves. 

At Give’r, we have established a movement that makes accessible & tangible the courage to live a life that is true to oneself.  We work to ignite the Give’r that lives within us all, so that we can each live a life without regret and experience our true potential.

first product you created? 

The first Give’r product (not intended to be sold) was a custom hat, designed to commemorate the 5th annual kayaking trip to Ontario, Canada.  The hat featured the skyline of the Tetons (the home mountain range of all participants), and the colloquial phrase born in Ontario that perfectly summarized the journey - Give’r.  The skyline of the Tetons was pulled from a sunset picture that still hangs at Give’r HQ.

The hats were worn long after the epic annual trip concluded, and in these months that followed, the Give'r Brand began to take shape.  While the hats fit well and were functional, it was the sharp look and intriguing significance of the design that elicited the question, “What is Give’r?” With each inquiry and subsequent endorsement of the Give’r philosophy, our community and company began to take form.

In the winter of 2011-2012, Bubba Albrecht joined forces with friends Carly Platt and Jed Mickle to form the Give’r Lifestyle Brand based out of Jackson Hole, WY.  The three jumped in head first, pooled together enough funds, and launched their website,, in March of 2012.

what was your inspiration for starting your brand?

The annual kayaking trip to Ontario Canada was the foundation of where Give’r came from.  This trip is the manifestation of my personal Give’r lifestyle, and the combination of the area of Ontario (and the origin of the Give’r term) and the Tetons (my home) made for a beautiful combination that others recognized and connected with.

what's your brand evolved and grown over the years? 

The Give’r community has grown organically over the years, and we’re grateful to the many people who formed the original tribe and who have supported us since the beginning.  We have grown as a team and brand, learning huge lessons along the way…and with the knowledge there are more to come!  We are eternally students, eager to dive into new projects and a desire to discover new and innovative solutions for our customers.  We are focused on the customer and doing what is right, lending a hand and supporting organizations and philanthropies at the local, regional, national and international level, and try to be the very best at what we do.

We love to go the extra mile, and aren’t afraid to put in the time to show the love to the Give’r community…a great example is with our hand-branded glove initialing…for sure one of our favorite things to do!

We have fun, work our butts off, and push ourselves to soak up life’s opportunities when we can.  Work hard, play hard…and just keep on Given’r!

What's your favorite product or collection you've created?