Meet the Maker: Hygge Life

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hygge (pronounced hoo-ga) is the Scandinavian art of creating joy & coziness in life's smallest everyday moments, whatever the season or time of day. The Hygge Life shop is a curation of European home decor inspired by these moments.


WHAT DOES HYGGE LIFE MEAN TO YOU? 

Hygge - Danish (hoo-ga) - is a feeling that comes from finding joy and contentment in a moment, big or small, alone or with others, ordinary or extraordinary. We created Hygge Life with a passion to share this European lifestyle and to encourage people to slow down in order to create, recognize and appreciate life’s most special moments. Since many of these moments take place inside the home, we are continually curating a collection of home goods and accessories that we feel brings hygge into a home. 

WHAT'S A DAY IN YOUR SHOES LIKE?

Now that we have a brick & mortar shop just west of Vail, Colorado, most of our days are spent in the shop with our customers. After only having an online shop and popping up at markets for the past few years, its been a great change to have an actual shop space and create a cozy, hygge atmosphere with all of our products. We love the opportunity to talk to our customers face to face on a daily basis. If we aren’t in the shop, then we’re skiing, hiking or planning our next Hygge Dinner. 

WHAT'S YOUR GREATEST ACCOMPLISHMENT?

Our greatest accomplishment so far has to be getting a feature in the New York Times. On Christmas day in 2016, we were mentioned in an article about the Danish concept of hygge. The article brought a ton of visitors to our website and really jumpstarted our brand. This year, a documentary called 'Finding Hygge' is being released and our story will be featured! This may end up taking the top seat on our list of accomplishments. 

WHERE DID YOU GET YOUR START?

Hygge Life all started on a trip to Copenhagen, Denmark. I discovered the concept of “hygge” and immediately adopted the cozy Danish way of life. The following summer, my boyfriend & I traveled around Europe for 3 months in what we called the “hygge bus,” a 1971 Opel Blitz camper. Since that summer, Hygge Life has continued to grow as we share hygge moments with others. 


ON THE DENVER FLEA WISH LIST:

Since it might be too much to ask for a full-on Hygge Life re-do of our apartment, we'll go for the the Turquoise Chevron Throw for upcoming Springtime picnics! 


Follow Hygge Life:

 
 
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QUICK FACT #1

Many other European countries have words similar to hygge in their languages - Gezellig (Dutch), Gemutlich (German), Koselig (Norwegian) and Lagom (Swedish) to name a few. 

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QUICK FACT #2

In 2017, we opened up our first brick & mortar shop in the mountains just west of Vail, CO. Visit us next time your mountain bound! 

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QUICK FACT #3

Hygge Life started in a big ol’ blue camper van, dubbed the ‘Hygge Bus’. We traveled Europe sharing hygge moments and selling poffertjes (mini dutch pancakes). The good ol’ simple days. 


 
We created Hygge Life with a passion to share this European lifestyle and to encourage people to slow down in order to create, recognize and appreciate life’s most special moments.
— Alexandra Gove