Meet the Maker: SwitchWood
We're beyond stoked to welcome SwitchWood to the Flea fam, the creators of the first interchangeable, handcrafted wooden bowtie. The bowties were created to allow customers to have an unique yet versaitile product that could be customized - hence why there are now over 400 potential bowtie combinations, sure to fit every syle and and occasion. And if that wasn't enough to choose from, Switchwood now also offers wooden sunglasses, cufflinks, tiebars and watches, too. Be sure to check out their eye-catching collection at the Summer Flea.
what does switchwood truly mean to you?
SwitchWood started as a means of creating a unique pioneering approach to men’s fashion accessories. I sought to develop high quality, eye-catching products that stand out while maintaining a sense of elegance and style. As an artist, craftsmanship is at the cornerstone of all my work and it translates into SwitchWood with every product I create.
what was your inspiration for starting your brand?
I wanted to create unique men’s fashion accessories using a material that is within itself like a fingerprint. Each piece as individual as the person wearing it.
first product you created?
The world’s first and only interchangeable wooden bow tie.
how has your brand evolved or grown over the years?
SwitchWood is always evolving, there is never a lack of ideas, and it becomes a matter of which ideas are worth executing. Over time the process of production gets easier, when this happens I tend to make the product more intricate. For example, I started with a wooden bow tie, then made it interchangeable using magnets, after I added images etched into the front of the tie, the images then became two-tone inlays. Who knows what’s next, maybe a hologram of Tupac. I love watching the evolution and progression of SwitchWood. I started with a wooden bow tie company and turned into a men’s fashion accessory brand. I now carry a range of sunglasses, watches, cufflinks, tie clips, bow ties, and a line of wooden bar accessories. I don’t ever want to stop creating or evolving.
What's your favorite product or collection that you've created?
I will always be most proud of the interchangeable wooden bowties. I love the look on someone’s faces when they see the wooden wings being switched around. I also love working with wedding parties and being a part of their special day. I can customize the product using special fabrics and I can etch the groomsmen’s names into the back of the tie or create a special inlay into the front to make them stand out even more.
why do you do what you do?
I like that the product I create with my hands makes people happy. I love hearing stories from clients who have worn the product and received compliments from total strangers. I put a lot of hard work and time into SwitchWood everyday, there never seems to be down time but I would rather work 80 hours a week so that I don’t have to work 40 hours a week.
what's the best part of your day?
Drinking a beer on the couch with the dog.
If you could work with another Colorado maker or brand, who would it be and why?
Currently, I collaborate with Laws Distillery and Breckenridge Distillery using their reclaimed whiskey barrels to create a variety of functional products to promote their brand. I would love to collaborate with local artists to create an exclusive collaborative line of products and use their images.
best part about being a colorado maker?
Great people, beautiful atmosphere, the ability to retreat to the mountains to feel small when the pressure is high.
on the denver flea wish list:
Now that it's wedding season, we've got our eyes on the The Cambridge Box Set
QUICK FACT #1
SwitchWood is the world’s first and only interchangeable wooden bowtie.
QUICK FACT #2
SwitchWood launched on Kickstarter in 2014 and was successfully funded.
QUICK FACT #3