Meet the Maker: Urban Baby Co

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Urban Baby Co. is an eclectic, eco-friendly, and handmade brand for babies and adults, offering fashion-forward apparel, headbands, and accessories for folks of all ages and sizes. Founder and Colorado native Maggie Fagundo-Harmeier's designs are inspired by nature, big cities, and ALL of the things she finds humor in, which has helped make her products beloved not only at the Flea, but also throughout the state and country. 


how has urban baby co. truly mean to you? 

Urban Baby Co. offers a unique expression to parents and loved ones. One that engages, creates smiles, bursts of laughter, and sometimes touches the heart. My expressions are ones that can’t be found in the run-of-the-mill baby aisle at a large retail store.

what was your inspiration for starting your brand? 

I've always been creative and crafty with an entrepreneur-like mindset. My mom said I used to paint rocks when I was younger and go around in my neighborhood selling them door-to-door. Funny enough, people actually bought them! I also loved Anne Geddes and her baby photos growing up. It was outside of conventional photos, yet so fun and sweet.

first product you created? 

A baby onesie with the image of a pink and purple sparrow. I bought some fabric paint and stencils at Michael’s. Little did I know it would be the start of something big!

why do you do what you do? 

I've always been creative and crafty with an entrepreneur-like mindset. My mom said I used to paint rocks when I was younger and go around in my neighborhood selling them door-to-door. Funny enough, people actually bought them! I also loved Anne Geddes and her baby photos growing up. It was outside of conventional photos, yet so fun and sweet.

how has your process evolved?

I started out using stencils and fabric paint to create my designs and then transitioned to using heat transfer paper and a heat press. I was striving for better quality and durability, in both printing and designing, so I kept exploring more options. With the help of some Adobe Illustrator/Photoshop classes and a new DTG (direct-to-garment) printer – Urban Baby Co. is where it’s at today.

What's your favorite product or collection that you've created? 

Right now it’s the “Loved in All States” collection. I have had many customers who want to share the love with their out-of-state friends or family. This inspired me to create a collection that featured all 50 states.

best part about being a colorado maker?

People here love handmade artisans and to shop local. It makes what I do that much more enjoyable when I have the support of my community. I also love meeting other makers and movers. It’s nice to know they go through the same highs and lows as you!

Do you find yourself consistently working with certain fabrics, designs, brands, etc.? 

Yes, designing is constant and a process. Finding the right lettering, art, and positioning of it all takes time and patience. I am committed to offering a unique quality design. Fun fabrics are becoming more of a part of my business as I expand my line. Keep an eye out, more is on its way...

best part of being a colorado maker? 

People here love handmade artisans and to shop local. It makes what I do that much more enjoyable when I have the support of my community. I also love meeting other makers and movers. It’s nice to know they go through the same highs and lows as you!


on the denver flea wish list: 

The "All American Babe" onesie, so we can make it our go-to baby gift! 


Follow Urban baby co:

 
 
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QUICK FACT #1

Before Urban Baby Co., my company name was Magdalina’s Boutique.

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QUICK FACT #2

My “Worth the Wait” onesie has been re-pinned on Pinterest 39,000 times (& counting!). 

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QUICK FACT #3

My favorite nonprofit to work with is Brittany’s Baskets of Hope.

 
Urban Baby Co. offers a unique expression to parents and loved ones. One that engages, creates smiles, bursts of laughter, and sometimes touches the heart.
— Maggie Fagundo-Harmeier
 
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